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The story of Ambaji Temple (Gujarat), Solar Energy and exploring the market "within"

Monday, March 8, 2010 Leave a Comment

All Indians are religious at some or the other level. Have you ever imagined how much energy is consumed at these pilgrimage sites? I am in the process of calculating the same through some model. But that will follow in subsequent entries.

We have already seen a world's largest solar cooking system being installed at Shirdi, Maharashtra. Solar lights are already put up in Somnath, Gujarat. The point was reiterated at a recent announcement by Ambaji Temple Trust in Gujarat. Ambaji Temple Trust is planning to go fully solar with all the electricity being produced from the solar sources. I was fortunate to visit there few months back. The lights at night use the power generated through solar generators. The striking thing over here is that few private solar energy players are helping the temple trust.

Now to bring the case in point, imagine the number of people coming to these sites everyday. Maybe 1000s. And on special occasions such as "full moon day"(Poonam) this rises to 10,000s. If we consider the people segmentation, then it consists from average income to Ultra High Net worth Individuals UHNIs. I don't want to play the name game, but religion is closely linked to money in India. (All in the good sense). We have some of the richest and biggest temples in India just by the sheer number of visitors per day. People in India are firm believers in atleast one "Deity" and do their pilgrimage visits atleast once in a year. Now, solar energy companies can target such temple trust for promoting their companies. There are multiple benefits attached:

·         Larger range of audience to showcase your products and services

·         Brand recognition

·         New project opportunity

·         Broadening your network

This strategy can be very important for international companies which are planning to enter or have already entered in India and especially Gujarat market. Some other temples are:


Avergage Number of Devotees per day

Tirupati, Andhra Pradesh


Golden Temple, Punjab


Shirdi, Maharashtra


You can include some more benefit points and names of temples through comments.

God Bless All!!!

(Image Courtesy: www.mustmast.com)



  • Janit said:  

    Nice way to promote your products for sure.

  • Bhargav Devani said:  

    Well, this is the right way to generate Power but I don’t think that people will attract towards solar energy by this sort of marketing. Govt need to give them education and information related to that. Public will appreciate that it is clean energy but will not agree to invest in that as long as they have information and benefits. The only thing I say about more benefits for trust, investor and installers are
    1. Permission from GOVT for Grid connected solar system
    2. Feed in tariff
    3. Hybrid technology.
    4. Carbon trading certificate or Subsidies

    To promote and attract more investment in Renewable energy at commercial (More than 7 or 10 KW) and small scale (1.7 KW to 5KW system), Govt. has to do some changes which are,
    1. Polices for the commercial and domestic feed in tariff
    2. Permission for the grid connection
    3. Pramotion of Carbon trading certificate
    4. Encourage banks or private finance companies to finance for the domestic solar system etc...

    There are many things which could be taken in to the consideration but these are the main points : I think.

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